A few years ago some friends of mine and I wanted to start a movement, something like a collective umbrella for the creative arts. We are all free-spirited, childlike individuals, (like most creatives) so we wanted a name that would resonate.
After brainstorming on a balcony on summer night, my friend Stig Ark came up with K.i.D.S. It would stand for KNOWING IMAGINATION DETERMINES SUCCESS. Later, I started writing this on twitter, and quickly saw that this was something that many took to liking to and could relate to.
Before I knew it, I was seeing people making their own stuff with K.i.D.S. written on it, from coffee mugs, iPhone cases to key chains and T-shirts. This inspired me to make official merch for what I now call KiDS LIFE.
The K.i.D.S. LIFE movement is a way of life, which restores the vivid imagination and free spirit lost in growing up.
It is a lifestyle to inspire and maintain our unlimited imagination. K.i.D.S. serves to promote creativity, diversity, and free thinking in all forms of art.
K.i.D.S. - KNOWING iMAGINATION DETERMINES SUCCESS